Digital Photobook printing
Compamy: Photobook Factory
PHOTOBOOK PRINT EXPERTS CHOOSE CANON IMAGEPRESS C710
The Malevich Company from Vyshhorod (Kiev suburb, Ukraine) has been operating in the market since 2008. It specializes in the manufacture of photo books and uses classic photo printing for the production of inner book blocks and covers.
The range of the company’s photo books includes products of the economy, standard, and prestige segments. Malevich also manufactures various products using photo printing and offers large format printing services, the printing of digital photographs on canvas, and other such products.
The Canon imagePRESS C710 digital printing press has been recently installed at Malevich and it will allow them to expand the range of services into producing print books, as well as offer customers some new product formats and additional opportunities.
The etymology of the Company’s name — Malevich — is interesting. According to the idea expressed by Oleksiy Haniushyn and the team, Malevich is an expert and professional in the business of photography, printing and sales of photo products. Malevich helps photographers to navigate beyond the printing of photobooks and photos.
In 2014, Malevich first tried to print books by the polygraphic method using a computer-to-print system by one of the well-known manufacturers. However, the attempt was unsuccessful. The printer was not calibrated correctly; it did not produce either accurate colors or high-quality tonal transitions. That is why that digital printing press wasn’t good enough.
However, although having failed, the Company did not stop its search for a suitable solution that would expand the range of services and allow to produce not only traditional photo books but also print books using the polygraphic method.
Oleksiy Haniushyn was offered to test the imagePRESS C710 printer from Canon’s new line-up. Under the initial testing, Oleksiy asked to print a gray plate and a test image including light colors (high-quality printing of such images is often a problem for electrographic devices that print using dry toner).
And Canon imagePRESS C710 passed the test, as Oleksiy Haniushyn said: “Excellent test image — the plate was really gray, without stripes and homogeneous,” Oleksiy notes, that after a closer look at the printer’s potential, it became obvious that the Canon imagePRESS C710 works very well with color.
In the production of print books, Malevich is not inclined to experiment with materials: two basic types of quality paper (170 g/m2 and 350 g/m2) by trusted manufacturers are usually used. That is why the Company mostly went for these two types of paper while testing the Canon imagePRESS C710.
The Canon imagePRESS C710 allows to printing on thick papers (up to 350 g/m2 according to the passport, which is also possible using most other printers, but the Canon imagePRESS C710 also features such density in the technical specifications). This option is very important for Malevich since it is not necessary to additionally cache the first and last spreads of print books.
Malevich is also interested in the possibilities of digital printing on specific materials (newsprint paper, craft paper). The Company’s team strives to make the product more interesting and personalized without increasing its price significantly.
Oleksiy and his colleagues have exciting ideas for making personalized packaging using craft paper, so the range of printed articles can be expanded in the nearest future.
Oleksiy Haniushyn, Managing Director PhotoBook Factory
If the photographers have low Income, they need to find more clients (not that many), isn’t it easier to use photobooks to make money on it?